Age Of Empires Mobile Commercial Movie

Age Of Empires Mobile Commercial Movie

Age Of Empires Mobile Commercial Movie! The year 1997, we are sure some of you remember those years. When the first game of Age Of Empires came out, we were all immersed in the depths of this magnificent game, unaware that it was the beginning of a series that would leave a mark on strategy games and lay the foundations of such games. After the first game, where we built kingdoms, jumped ages and won many victories, we witnessed many masterpieces of the series over the years. As Gaming in TURKEY | MENA | EU, we are experiencing both the excitement of shooting the commercial movie in Turkey for the marketing activities of the last game of the series, Age Of Empires Mobile.

The commercial movie we shot for the last game of this series, which has a very special place among the games we play, has been a very meaningful and very beautiful project for us.

Age Of Empires Mobile Commercial Movie

First of all, let’s take a look at the development of the series; that’s where we started our work. We went back to the past to reminisce about those good years and to examine where the game has come from.

  1. Age of Empires (1997)
  2. Age of Empires: The Rise of Rome (1998)
  3. Age of Empires II: The Age of Kings (1999)
  4. Age of Empires II: The Conquerors (2000)
  5. Age of Empires: The Age of Kings (2006)
  6. Age of Empires III (2005)
  7. Age of Empires III: The WarChiefs (2006)
  8. Age of Empires III: The Asian Dynasties (2007)
  9. Age of Empires: Mythologies (2008)
  10. Age of Empires Online (2011)
  11. Age of Empires II: HD Edition (2013)
  12. Age of Empires II: The Forgotten (2013)
  13. Age of Empires II: The African Kingdoms (2015)
  14. Age of Empires II: Rise of the Rajas (2016)
  15. Age of Empires: Definitive Edition (2018)
  16. Age of Empires II: Definitive Edition (2019)
  17. Age of Empires III: Definitive Edition (2020)
  18. Age of Empires IV (2021)
  19. Age of Empires III: Knights of the Mediterranean (2022)

Age Of Empires Mobile Commercial Movie Preparetions

Before preparing the main concept and scenario of our Age Of Empires Mobile commercial, we also analyzed the positioning of past games; the positioning of the Age Of Empires games we prepared above in the years they were released were as follows;

  1. “The Dawn of a New Age” 
  2. “Experience the Rise of Rome”
  3. “Rule the World” 
  4. “Expand Your Empire” 
  5. (No unique motto; leveraged Age of Empires II’s identity) 
  6. “The New World Lies Before You”
  7. “Lead a Revolt, Build a Nation”
  8. “Command the Great Dynasties of Asia” 
  9. “The Power of Myth is in Your Hands” 
  10. “Build Your Empire, Share Your Adventure” 
  11. “The Return of a Classic” 
  12. (No unique motto; expanded upon the HD Edition’s positioning)
  13. “Discover New Civilizations”
  14. “Unleash the Mighty Empires of Southeast Asia”
  15. “The Return of a Legend”
  16. “The Best Just Got Better”
  17. “The Legacy Lives On”
  18. “A New Age is Upon Us”
  19. (No specific motto; continuation of Definitive Edition’s branding)

After all these researches, we completed the tests of the Age Of Empires Mobile game and started to focus on Suleiman the Magnificent, our historical hero, who is also featured in the game. While working on the basic positioning of the game, we investigated what kind of strategy we should determine by digging deep into our culture. Considering that the target audience and age range of Age Of Empires Mobile, which offers a new experience for young players and a nostalgic journey for experienced players at the same time, appeals to players of almost all ages, we knew that it would not be easy to come up with an idea that would appeal to everyone and attract the attention of players of all ages.

Age Of Empires Mobile Commercial Script Stage

We analyzed the words of Suleiman the Magnificent, researched what he said, when he said it and why he said it, examined games such as mangala and chess, which were an important part of the Ottoman period, and determined their contribution to our culture. In the light of all this, we first prepared the positioning of the film and our promotion;

“CONQUERING IS IN OUR BLOOD!”

So why did we start from here? “It’s in our blood” is a common phrase that we have always used from the past to the present, reflecting deep-rooted traits and traditions passed down through generations. The Ottoman Giants and Sultans have always been characterized by courage, determination, strength and conquest. The noble blood that runs through the veins of the Turkish nation carries the legacy of heroes who have written epics throughout history. This is precisely why we chose this positioning, as we believe it strongly captures the essence of both Age Of Empires Mobile and its players. “Conquest is in our blood!” emphasizes the deep historical roots at the heart of Age of Empires and its relentless drive for expansion and conquest.

Age Of Empires Mobile Commercial Movie Storyboard

AGE OF EMPIRES MOBILE COMMERCIAL SCRIPT

When we were writing our script, we placed Suleiman the Magnificent at the center of the script, which was our main positioning and the one we needed to highlight. We wanted the main subject of the film to be Suleiman the Magnificent and to always remain there. That’s why we built our story on a fictional time travel. We combined two different periods of Suleiman the Magnificent. Young Suleiman (in the film, we named him Yavuz’s Legacy) is on his way to rise in the empire, while the mature and experienced Suleiman appears as a strong leader at the top of the empire. With the combination of these two periods, we emphasized the motto “We are One – Suleiman the Magnificent” and “Conquering is in our blood”.

Throughout the movie, we emphasized the leadership skills of Suleiman the Magnificent and the power of the Ottoman Empire. We tried to create a visually and emotionally impressive story with striking scenes that imply that the young and the mature Suleiman the Magnificent are the same person. In particular, we created a mysterious and fascinating atmosphere throughout the movie, inviting our viewers to an adventure full of strategy. We also showed the features of the game as if they were part of the story throughout the movie, without spoiling the mood of the movie.

Instead of the crescent and 8-pointed star, which was the Ottoman banner of the period, we used green and 3 crescents on red; since our story takes place in an alternate reality where a cosmic event takes place and the young Suleiman and the mature Suleiman come together, the design of three crescents on a green background symbolizes the growth, expansion and rise of the Ottoman Empire during Suleiman’s youth. The red symbolizes Turkey. This flag allowed us to creatively use powerful symbols of the Ottoman Empire to fit the fictional structure of our story. In fact, we used this flag as a symbol that sheds light on the future of the Ottoman Empire and the present.

Our leading actors in our movie were famous influencers Barş G and Kayzer. We worked with both of them because of their suitability for the target audience and age group, and because we believe that they will carry our movie visually and audibly, and we were very pleased with the results.

Movie Imprint

  • Brand: Age Of Empires Mobile
  • Players – Barış G & Kaiser
  • Agency: Gaming in TURKEY | MENA | EU
  • Screenwriter and Campaign Leader: Ozan Aydemir
  • Production Cosm.
  • Director and DOP: Cefri
  • Executive Producer: Cem Taşkıran

We hope you enjoy our commercial for Age Of Empires Mobile. After watching it, we are waiting for everyone who wants to reminisce about the old days and play a game that laid the foundations of strategy games on mobile.

Age Of Empires Mobile Official Website

Age Of Empires Mobile Google Play

Age Of Empires Mobile App Store

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