adidas X Crazyfast Head Ball 2 In-Game Integration

adidas X Crazyfast Head Ball 2 In-Game Integration! We changed the rules of the game with the in-game integration project we realised in Head Ball 2 with adidas’ fastest boot X Crazyfast.

About adidas X Crazyfast Head Ball 2 In-Game Integration

The launch of X Crazyfast, the new product of adidas, one of the world’s largest sports equipment manufacturers, was held together with the 2023 FIFA Women’s World Cup. In addition, adidas, which is the jersey sponsor of 10 national teams participating in this organization held for the 9th time, became the highlight of the organization.

In the Head Ball 2 integration, we carried out between 21 July – 21 August 2023 for this iconic boot of adidas, our priority was to transfer the product to the game. We took the first step of adidas’ inclusion in the game by transmitting our special drawings we made in the digital environment to the Masomo team. We started our project after the game’s developer team added the X CrazyFast product to the game with reference to the drawings we prepared.

In our project, we targeted Generation Z and especially mobile players between the ages of 18-24. In our Head Ball 2 integration, which brings together gaming and sports, we met with the masses who are fans of both worlds. Thus, in the first week of the project, adidas X CrazyFast was dressed by the players approximately 500,000 times in the game and used in matches.

About of adidas X Crazyfast

Forget everything you know about speed. The X Crazyfast is engineered with lightweight components developed specifically for acceleration and high-speed dribbling. So from the moment you step onto the pitch, into the cage or onto the soccer field, the X Crazyfast’s speed is limited by your potential.