Fanta x Pac-Man Collaboration Influencer Marketing Campaign

Fanta x Pac-Man Collaboration Influencer Marketing Campaign, Indispensable part of fun and joyful moments, our brand Fanta realized a global collaboration with the world-famous iconic Pac-Man game. As part of the collaboration, a limited number of special edition Pac-Man cans hit the shelves. With the QR codes on these special cans, consumers were able to access the fun Fanta x Pac-Man game, while at the same time crowning their fun with the taste of Fanta.

Fanta x Pac-Man Influencer Marketing Campaign Details

As Gaming In Turkey | MENA | EU, we realized a very special influencer campaign for this special collaboration. We started by identifying the most suitable names in line with the brand identity and campaign goals. Our main criteria was to work with young, dynamic, fun and joyful names. In this context, we worked with Aykut Elmas, Furkan Yaman, Mervan Tepelioğlu, Oğulcan Aşıkoğlu, Berk Keklik (Uberküloz), Necati Akçay (ZEON), Su Tihanova, Ecrin Su Çoban and Ece Mumay. We focused our work on Instagram and Tiktok, which are heavily used by young people and therefore our target audience.

Campaign Results

While our influencers were sipping Fanta x Pac-Man branded products, they filmed Instagram story content where they introduced this special collaboration to their audiences. In addition, they shared their creative and fun videos on Tiktok and Instagram Reels. The data of our total 9 content was as follows:

Total views: 7.5M+

Total likes: 135.6K+

Total comments: 2000+

Unique reach: 4.3M

Total engagement: 144K+

You can see the contents created for Fanta x Pac-Man Project by our influencers below.