MLBB King Menu Project – Burger King® x MLBB Collaboration
MLBB King Menu Project – Burger King® x MLBB Collaboration; Burger King®, one of the world’s most popular and largest restaurant chains, and Mobile Legends, the world-famous MOBA game that has taken the mobile gaming world by storm: Bang Bang, the world-famous MOBA game that has taken the mobile gaming world by storm.
As the game agency of TAB Gıda, the rights holder of Burger King® in our country, we are proud to have realized this project that brings two industry-leading brands together. In our project, where the gaming world meets delicious flavors, our first goal was to bring our favorite Burger King delicacies to the exciting world of Mobile Legends Bang Bang. In this project where the gaming world meets the real world, we also provided marketing and production services for our brands.
Our main goal in this project, which combines gaming and entertainment with exceptional flavors, was to offer players an opportunity to fill their bellies and replenish their inventories at the same time. For this purpose, delicious MLBB King Menus specially prepared for the cooperation were offered for sale through Tıkla Gelsin®, Sana Gelsin, and Gel Al platforms. We added a Mystery Chest code to the menu consisting of hamburgers, fries, and drinks, which offers surprise gifts in MLBB. This very special code offers players the chance to win one of 3 surprise items&5 surprise costumes when used in the game.
The Mystery Chest, which brings together the flavor that players love with the gaming world, impresses with its advantageous price and valuable content.
MLBB King Menu Mystery Chest – What is included?
Estes – Moon Dragon Costume
Valir – Dragon Flame Costume
Kimmy – Frozen Wing Costume
Ling – Nightshade Costume
Masha – Dragon Armor Costume
Big Wheel Potion S
Premium Costume Piece
Hero Piece
You can benefit from the campaign, which will be active between July 5 – September 5, 2024, and you can get full of taste and games with MLBB King Menu!
MLBB King Menu Campaign – How to Redeem the Gift Codes?
- Go to the Gift Code Page: MLBB Gift Code Page
- Enter the Gift Code: Enter your gift code along with your in-game Game ID and Zone ID.
- Get a Verification Code: Request a verification code and enter the code received in your in-game mailbox in the corresponding field.
- Your Reward: Claim and redeem your prize now.
Marketing Activities Prepared for Burger King MLBB King Menu Campaign and Implemented for Both Brands
In-Game Banner and Social Media Visibility
Throughout the campaign, it is planned to achieve wide visibility in the MLBB game through banner ads and on social media.
MLBB King Menu Commercial Film Project
We needed an idea that would bring this fun and unique campaign to more people and at the same time bring the entertaining world of games to the delicious world of Burger King.
For this, we activated our creativity and collided many ideas with each other. This is how we came up with the idea of shooting a commercial that brings the epic and exciting world of Mobile Legends Bang Bang to Burger King restaurants.
We worked with Aldrean, Cey lazuli and Risucos, the popular cosplayers of social media and the gaming world, in our commercial, which makes Burger King a portal to the exciting world of games and teleports players to ultimate fun with a bite of MLBB King Menu. In our commercial, we had Aldrean as Natalia, Cey lazuli as Fanny and Risucos as Hanabi.
You can take a look at our Burger King x MLBB Collaboration MLBB King Menu commercial, which we worked diligently at all stages such as script, production and post-production, below this page.
Online and Offline Channels
This special menu will be available on platforms such as Yemeksepeti, Getir, Trendyol, Tıkla Gelsin®, Migros, and Burger King® restaurants. The campaign will be announced on vertical screens in restaurants. This special menu will be announced in 729 Burger King® restaurants in 78 cities in Turkey. The campaign, which will be available between July 5 and September 5, 2024, is waiting for game fanatics on Tıkla Gelsin® Gel Al and Sana Gelsin channels, excluding airports and mobile restaurants.
Discount Codes
In addition, with the HTML 5 game specially prepared by MLBB for Burger King®, 4000 Big King Menu codes with 10% discount and 4000 Chicken Big King Menu codes with 20% discount will be distributed via Tıkla Gelsin®.
MLBB King Menu HOST Campaign
We used HOST as a marketing support channel to deliver our Burger King meets MLBB campaign to our target audience of gamers. We planned a campaign that will reach 1M impressions with HOST, which is used to display advertising content on Twtich and YouTube live streams without interrupting the stream. You can take a look at the campaign concept below this page.
As Gaming in TURKEY | MENA | EU, we bring games and brands together with our successful projects. With our years of experience and creative vision, we create innovative campaigns in the sector. If you want to bring your brands and games together with us and reach a wide audience with similar creative campaigns, don’t hesitate to contact us. We are here to explore collaboration opportunities and offer the best solutions customized for your brand. We develop and implement strategies that will help you stand out in competitive markets. Work with us to increase your brand awareness, reach your target audience and make a difference in the industry. Contact us today for more information and collaboration opportunities!
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