Mobile Legends: Bang Bang x Attack on Titan Influencer & PR Project

Mobile Legends Bang Bang x Attack on Titan collaboration made great excitement around the world. We undertook the work of announcing the cooperation of Mobile Legends: Bang Bang, which has over one billion downloads worldwide, with the world-famous Attack on Titan anime in our country. Within the scope of the cooperation, Attack on Titan characters were added to Mobile Legends: Bang Bang game.

Accordingly, Mikasa costume for Fanny, Levi costume for Martis and Eren costume for Yin were added to the game as wearable skins. We started our processes by determining the most suitable campaigns that will bring this special content, which brings together game enthusiasts and anime fans, to the audience and campaign results targeted by our brand.

As Gaming In Turkey | MENA | EU, we conducted influencer and PR works for our brand to announce this great collaboration.

Mobile Legends Bang Bang x Attack on Titan Influencer Sponsorship Works

We determined the basis of our influencer and sponsorship projects as reaching the hardcore followers of the gaming, entertainment, and anime world. In line with this goal, we worked with Orkun Işıtmak, Enis Kirazoğlu, and Anime Haber channels, whose content reaches millions of users on YouTube and Instagram.

The content we featured as a video sponsor on YouTube received over 1M views and more than 60,000 likes. It also received nearly 2000 comments.

In our work on Instagram, the shared content exceeded 100K impressions, 6,500 likes and 300 comments.

Mobile Legends Bang Bang x Attack on Titan PR Efforts

While carrying out our PR activities, we first determined our target audience. In accordance with the cooperation concept and structure of our brand, we directed our efforts to reach the audience who play games, watch anime and enjoy entertainment content.

We shared the press release we edited accordingly with the leading gaming and anime news websites of our country. As a result of our efforts, our press release was shared on 45 different websites with a total traffic of over 85M+.

What is Attack on Titan?

The series known as Shingeki no Kyojin in Japan is called Attack on Titan in the world. According to the series’ story, many years ago, the last remnants of humanity were forced to retreat behind the high walls of a fortified city to escape the massive, man-eating Titans that roam the lands outside their castle. Only the heroic members of the Scout Legion dared to venture beyond the safety of the walls – but even these brave warriors rarely returned alive. The city’s inhabitants clung to the illusion of a peaceful existence until the day this illusion was shattered, and their slim chance of survival was reduced to a terrible choice: kill – or be devoured!

About Mobile Legends: Bang Bang

Mobile Legends: Bang Bang is the most popular mobile Online Multiplayer Battle Arena (MOBA) game worldwide, bringing communities together through teamwork and strategy. With over one billion installs and 105 million active monthly users, the award-winning game ranks among the top 10 most-played games in more than 80 countries. With a wide reach across the Asia Pacific region, Mobile Legends: Bang Bang is available in 139 countries with a large global esports presence.