Stumble Guys Influencer Marketing Project

Stumble Guys is a multiplayer action and party knockout game published by Scopely. We conducted a long-term Influencer Marketing campaign for Stumble Guys, which is followed closely by gamers around the world who love simple fun and competition.

Stumble Guys Influencer Marketing Strategies

In our project, which took place between December 2023 and April 2024, we started by choosing the most suitable names for the game. It was one of the most important issues that both the name we chose and its audience were interested in the game genre. In this context, we found it appropriate to carry out our work with Boralo, Gugucan, Deadpies and Wollech, who are popular names in the game world.

After deciding on the names, we created a comprehensive strategy and plan for our Influencer Marketing work. We prepared a detailed live broadcast & video agenda covering a period of 4 months by scheduling the updates and new content that will take place in the game. In addition to Twitch live streams with the influencers we selected, we also carried out Shorts and regular format YouTube video activities.

42 Youtube Videos and 10 Live Streams for Stumble Guys

In this context, we produced 21 standard format and 21 Shorts format YouTube content for the game with our influencers. In addition, we frequently introduced Stumble Guys to gamers with 10 live streams over a two-month period.

In total, we produced 42 YouTube content for the game and we achieved;

• 5M+ Views
• 26M+ Impressions
• 200K Likes.

In our live broadcasts for the game, in total of 10 live broadcasts we achieved

• 10K Average viewers
• 250K Live viewers.

We had a great experience with Stumble Guys, where we had a lot of fun and enjoyed the challenge and competition. We would like to thank the Stumble Guys team again for their kindness, positive attitude and trust during this process, which we enjoyed very much as a team.

You can take a look at some of the many contents we have realized for Stumble Guys below!