TopTop Ece Seçkin’s Choice 360° Digital Marketing Campaign

TopTop’s Ece Seçkin’s Choice 360° Digital Marketing Campaign, We teamed up with MICO World, the developer of many popular apps such as the world-famous MICO, YoHo and TopTop, for the social chat and gaming app TopTop. We realized a comprehensive marketing campaign to introduce TopTop to Turkish players and increase its awareness and visibility. The main element of our work was the spectacular song and music video we prepared with Ece Seçkin for TopTop. In addition to all these, we maximized the scope of the campaign by using Outdoor Ads, Radio Ads, Digital Ads, Usage on Apple Store and Google Play, Viral Events, Social Media Events, and PR.

TopTop Ece Seçkin’s Choice 360° Digital Marketing Campaign Details

Fort his campaign, we designed campaign key visuals, and banners to use in different digital marketing channels. Created posters for outdoor marketing purposes and as a gift to the winners of social media events. We used Aposto and Bi’Öğrenci platforms as a unique campaign marketing channel. With TopTop, we sponsored the daily bulletins sent by Aposto and started a campaign for youth on Bi’Öğrenci platform with amazing gifts.

As Gaming in Turkey, we first analyzed the game in depth and made our main notes for TopTop;

Value Propositioning

TopTop’s a social gaming app where users can easily play games and make new friends. It offers a relaxing and enjoyable social gaming experience for players who love to share and chat. The sub-values are;

– Relaxation and Stress Relief

– Having Fun

– Finding Friends Through Games

– Chatting

Brand Positioning

Best 4-Player Social Game

Slogan

With 4 of Your Best Friends + The Most Fun Games – Let’s TopTop!

Target Audience

25 – 40 years old male and female actors

From this point on, while generating ideas suitable for our target audience and our game, the strategy we all agreed on was the following;

– Let’s Invite You to the Fun Environment of a Completely Different World.

Our main starting point, which brought together concepts such as different worlds, entertainment, games, and colors, was the TopTop’s Wonderland concept. We started to take steps to concretely realize the idea of creating this world we had dreamed of. We created the storyline, flow plans, and outlined our scenario both as a team and by utilizing the power of artificial intelligence. Finally, we had to find the star of this fictional wonderland. Among many different names, we decided that Ece Seçkin was the most suitable for our brand goals and the one we felt most comfortable with. Thus, the collaboration that gave our campaign its name began.

You are invited to Wonderland of TopTop

The new commercial we shot for the brand takes viewers to a world that carries the concept of TopTop’s Wonderland. Ece Seçkin steps from an ordinary world into a fantastic land and discovers new friendships and games in the colorful and fun world of TopTop. Throughout the movie, Ece’s adventures and the interesting characters she encounters introduce viewers to the rich content and social interaction opportunities offered by TopTop. Of course, our movie is not only visually but also aurally musical with the song written by Ece Seçkin herself.

All frames of our movie were created with artificial intelligence models that we specially developed and trained. Using Stable Diffusion, we produced high quality and unique visuals. We combined camera and lens data in XML format with software such as Nuke, Houdini and DaVinci Resolve. This method ensured that the visual effects were realistic and high quality. In particular, the correct integration of camera movements and lens features increased the realism and visual integrity of the scenes.

Movie Credits

• Brand: TOPTOP
• Actress – Ece Seckin
• Supporting Actors- Pupa, Aytuğ Söğüt, Umut Kızılkaya, Ali Rıza Kaş, Taher Saad
• Agency: Gaming in TURKEY | MENA | EU
• Screenwriter and Campaign Leader: Ozan Aydemir
• Production: Cosm.
• Director and DOP: Cefri
• Executive Producer: Cem Taşkıran
• Producer: Sezer Bildiren
• Assistant Producer: Sefa Bildiren
• Art Director: Özüdoğru Cici
• First Assistant Director: Buse Baltaoglu
• Gaffer Ali Elifbas
• Production Crew: İsmail Çiftçi
• Gaffer Ali Elifbas
• Focus puller Evliya Devrim Demir
• 2nd AC Metin Bali
• DIT Arif Yildirim
• Make-Up: Sezgin Mılık
• Storyboard Artist: Galip Karadeniz
• Styling: Buse Baskurt
• Post Production and VFX: Cosm.

You can watch the movie and song we prepared for TopTop below. You can also check out the examples of other marketing efforts we’ve made for the brand at the end of the page.