Warcraft Rumble Influencer Marketing Project

Warcraft Rumble Influencer Marketing Project; Warcraft Rumble, the new mobile action-strategy game from the universe of the legendary game series World of Warcraft by the world-famous game studio Activision Blizzard, was launched in November 2023. The game, which includes the beloved characters and stories of the popular universe, was presented to players on Android and iOS platforms with Turkish support.

Warcraft Rumble Influencer Marketing Project

To announce and celebrate the release of Warcraft Rumble, we conducted a comprehensive influencer marketing campaign in Turkey. In line with the target audience of the game, we included famous names of the “gaming” world and popular names who produce popular culture content on social media. Thus, we addressed a wider and more diverse audience.

Stratera, Rraaene, Enis Kirazoğlu, Emrecan Önal, Sıla Dündar, SeeokCR, Furkan Arabacı, YBJ, LAZ, Berat Ali, Onur Bilge, Umidi, Yaren Özaydın, Dila Kent, Clash Tuber took part in our work and produced content in many different formats. A total of 15 content was produced, including 2 YouTube integrations, 1 VOD content and 12 short video content published on YouTube Shorts, Tiktok and Instagram. The shared content received great recognition on the platforms where they spread organically.

Our produced content reached a total of;

• 2.8M+ views
• 10M Impressions
• 110K Likes
• 5K Comments

A Unique Gaming in Turkey Touch to the Warcraft Rumble Influencer Marketing

In order to add color to our work and take creativity one step further with the Gaming in Turkey touch, we realized our idea of adapting a popular format on social media to Warcraft Rumble with the support of our brand. We wanted to break away from the format of the promotional content we created with other influencers and produce a brand new content completely exclusive to the game. For this, we joined forces with Miraconline, which attracts attention with its content that turns popular content on social media into songs, for Warcraft Rumble.

As part of our collaboration, Mirac produced a new and original song using the in-game sounds of Warcraft Rumble. Our work, which included the creation stages of the content in practice, was published on YouTube Shorts, Instagram and Tiktok.

Our work received a total of;

• 800K Views
• 850K Impressions
• 10K Likes
• 1K Comments

As Gaming in Turkey team, we are happy to have carried out such a comprehensive and enjoyable project for Warcraft Rumble, which we have been playing since the day it was released and which shares the same universe with our favorite Activision Blizzard game of all time, World of Warcraft. You can take a look at the VOD and short format content produced within the scope of our work below.