World of Warships Turkish Commander and Turkish Voice-Over Project

We have made a great cooperation with Wargaming’s unique game World of Warships, which brings together naval and warship enthusiasts around the world. We have rolled up our sleeves for the Turkish ship “Muavenet” and the first Turkish commander to join the World of Warships inventory.

TCG Muavenet, which has an important place in Turkish history, is actually an Allen M. Sumner class destroyer transferred from the US Navy. Although there are 4 ships bearing the name “Muavenet” in the Turkish Navy, the last 3 ships were named in honour of the first original ship. This first ship, known as Muavenet-i Milliye, means “national assistance” in Ottoman Turkish. It is a torpedo boat that served in the Ottoman Navy between 1910-1923. It is famous for sinking the Royal Navy’s front dreadnought HMS Goliath on the night between 12 May 1915 and 13 May during the Battle of Çanakkale.

What did we do in our World of Warships Turkish Commander and Turkish Voice Over Project?

This important moment in Turkish history and the Muavenet ship, which joined the game by taking the ship as an example, was a very important moment for the Turkish game world. In addition, a Turkish commander had to be designed to join the game with the ship. After much research with World of Warships and many evaluations with the contributions of the Turkish player community, it was decided that the most suitable name for this job was Murat Serezli, experienced actor and director. A passionate gamer himself, Murat Serezli not only brought to life the first Turkish commander in the game with his appearance, but also performed the first Turkish voice-overs of the game.

Inspired by Murat Serezli’s appearance, various drawing works were carried out for the first Turkish commander. After the image of the commander was decided as a result of the meticulous joint work of our team, the World of Warships team and Murat Serezli, we took action for the voiceovers. With the translation of the lines in the game into Turkish, we came together to take voice recordings in the studio.

As a result of long and detailed work, the first Turkish commander, Turkish voiceovers and the Turkish ship “Muavenet” were ready to join the game. We also took on the task of sharing this exciting news with the players.

Details of our project for World of Warships

We celebrated this unique event, which has an important place in the history of Turkish gaming, with a very enjoyable community event attended by Murat Serezli and the World of Warships team. In this special event where we invited the Turkish players of World of Warships, we played games, held interviews, had the opportunity to try new content for the first time and shared unforgettable moments together.

In addition, as part of our 360-degree marketing activities, we carried out a comprehensive PR campaign to announce the new content added to the game with the 12.6 update. The press release was published on 100+ websites in our country that produce different online content and have a total traffic exceeding 107M. We also carried out website branding works on some of Turkey’s leading gaming websites.

In addition to all these, we also carried out a live broadcast advertising campaign with HOST to announce new content. 74 streamers streaming on Twitch participated in our campaign. In 75 unique categories, we reached our total impression target of 250,000 impressions and achieved a CTR rate of 1% with 2086 chat link clicks.