TopTop Ece Seçkins Choice Campaign

TopTop Ece Seçkin’s Choice Campaign

TopTop Ece Seçkin’s Choice Campaign! As Gaming in TURKEY | MENA, we are very happy to add a new one to the creative works we have prepared recently. We have prepared a promotional campaign with a different concept for TopTop, which has been very popular recently, where users can play joint games as 4 people, chat and make new friends.

TopTop Ece Seçkins Choice Campaign

First of all, we took our main notes by analyzing the game in depth;

Value Proposition
TopTop is a social gaming app where users can easily play games and make new friends. It offers a relaxing and enjoyable social gaming experience for players who love to share and chat. Bottom values are;

  • Relaxation and Stress Relief
  • Having Fun
  • Finding Friends Through Games
  • Chatting

Brand Positioning
Best 4-Player Social Game

Motto
With 4 of Your Best Friends + The Most Fun Games – Lets TopTop!

Target Audience
25 – 40 years old male and female actors

From this point on, the strategy that we all agreed on while generating ideas suitable for our target audience and our game was the following;

  • Let’s Invite You to the Fun Environment of a Completely Different World.

TopTop Ece Seçkins Choice Campaign

Our main starting point, which brought together concepts such as different worlds, entertainment, games and colors, was a new wonderland for TopTop. We started to take steps to concretely realize the idea of creating this world that we had always dreamed of. We created the story setup, flow plans, and outlined our script by making use of both the movie and the power of artificial intelligence. There was one last thing left, who would be our lead actor?

TopTop Ece Seçkin’s Choice Campaign

Among many names, Ece Seçkin was the one we felt most comfortable with. There were a few important reasons why we wanted to collaborate with Ece Seçkin.

  • As an acclaimed singer, she has a wide appeal that transcends age barriers.
  • Her friendly, energetic and colorful personality
  • The fact that she is in the gaming world and that she is a gamer was an added value for us. This is how we built the strategy here;
    • Ece Seçkin’s presence in advertisements for both TopTop and games that are not direct competitors of TopTop would have attracted the attention of Ece Seçkin’s fan base.
    • Ece Seçkin’s advertisements in our sector would indirectly contribute to the promotion of TopTop. Ece’s face will be recognized by a wider audience and TopTop campaigns will attract more attention.
    • Having a well-known figure like Ece Seçkin in different big campaigns will increase the credibility and prestige of TopTop. Users will have more trust in campaigns featuring Ece.

After clarifying all these strategy details, we started the production of our film with the idea of “TopTop Ece Seçkin’s Choice Campaign” and simultaneously prepared other promotional channels for Ms. Ece to be the brand face.

TopTop Ece Seçkins Choice Campaign

The new commercial for TopTop takes viewers to a world with a touch of colorful wonderland of TopTop. Ece Seçkin steps from an ordinary world into a fantasy land and discovers new friendships and games in the colorful and fun world of TopTop. Throughout the movie, Ece’s adventures and the interesting characters she encounters introduce viewers to the rich content and social interaction opportunities offered by TopTop. Of course, not only visually but also aurally, the movie takes on a musical mood with the song written by Ece Seçkin herself.

 

All frames of our movie were created with artificial intelligence models that we developed and trained specially. Using Stable Diffusion, we produced high quality and authentic visuals. We took camera and lens data in XML format and combined them with software such as Nuke, Houdini and DaVinci Resolve. This method ensured that the visual effects were realistic and high quality. In particular, the correct integration of camera movements and lens features increased the realism and visual integrity of the scenes.

Movie Imprint

  • Brand: TOPTOP
  • Actress – Ece Seçkin
  • Supporting Actors- Pupa, Aytuğ Söğüt, Umut Kızılkaya, Ali Rıza Kaş, Taher Saad
  • Agency: Gaming in TURKEY | MENA | EU
  • Screenwriter and Campaign Leader: Ozan Aydemir
  • Production Cosm.
  • Director and DOP: Cefri
  • Executive Producer: Cem Taşkıran
  • Producer Sezer Bildiren
  • Assistant Producer: Sefa Bildiren
  • Art Director: Özüdoğru Cici
  • First Assistant Director: Buse Baltaoglu
  • Gaffer Ali Elifbas
  • Production Crew: İsmail Çiftçi
  • Gaffer Ali Elifbas
  • Focus puller Evliya Devrim Demir
  • 2nd AC Metin Bali
  • DIT Arif Yildirim
  • Make-Up: Sezgin Mılık
  • Storyboard Artist: Galip Karadeniz
  • Styling: Buse Baskurt
  • Post Production and VFX: Cosm.

But is that all there is to the campaign? Of course not. Together with Ece Seçkin, with whom we have a long-term agreement for the TopTop Ece Seçkin’s Choice Campaign, you will frequently encounter our campaign, especially on digital, outdoor and radio. Our main goal was to reach the target audience with a unique story, a well-known face, visual and audio with 360-degree marketing and to increase the awareness of TopTop.

The Channels We Used for TopTop Ece Seçkin’s Choice Campaign

  • Outdoor Ads
  • Radio Ads
  • Digital Ads
  • Use in Apple Store and Google Play
  • Viral Events
  • Social Media Events
  • PR
  • other…

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